Memphis offers smoggy day bus discounts

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Tranzwatching transit strategies in Memphis, USA

MATA  - the Memphis Area Transit Authority has a clever idea for high-lighting and counter-acting pollution. On the several days a year where"excessive ozone pollution" is forecast - conditions intensified by hot weather, stagnant air, and other factors - the public transport system drops fares dramatically,   typically from $1.50 fare to only 26 cents,  to encourage motorists to leave their cars at home.

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