Red Bus About to head east from Hornby Mall, to city, New Brighton and Southshore - a meaningless photo not related to the article below! My thinking is a fruit shop sells a range of fruit and veges - its nice to have a good clean shop, friendly service, good prices etc. But in the end what is being sold in the specific bit of fruit or specific vegetable. If that item is rotten, old, stale, gone sour, it's crap - the shop is selling crap. It doesn't matter how friendly the service; how modern the shop, the product is still crap. A transit authority exists to provide trips by public transport - it may be "mass" transit but the actual product at bottom line is selling/providing each trip a passenger makes to give him or her the best possible total journey. The bus, tram or train trip itself - each one for each passenger - is the ultimate product. It should be designed with great care and thought (if part of a patterned, same minutes past the hour service, this too shou...