In God we trust; all others bring data
- W.Edwards Deming
Nothing in life is ever what it seems. Look at all parts, not just the obvious. This has long become my rule of thumb. An interesting example just appeared in a leading United Kingdom newspaper.
According to The Guardian; a report launched last week has revealed that the cycle industry in the United Kingdom is worth three times more than the steel industry and employs twice as many people.
According to this report cycling-related businesses generate, at least 5.5 billion pounds in the UK economy and sustain 64,000 jobs. Some of these are in bike shops (and presumably manufacture) but most of these are in cycle tourism, of one sort or another.